nataliandsantos

I believe a systemic vision is what defines a strategy’s success. My work is to analyze the invisible and listen attentively to what remains unsaid—finding the thread that transforms strategic design into tangible results.”

Projects:

Sicredi | Ecosystem Social Strategy: Connected fragmented initiatives into a unified narrative. Redesigned navigation routes to consolidate the country’s leading social investment ecosystem.

Poliedro | Product-Market Fit & Future Strategy: Identified real value and strategic alignment for the Innovation Board, transforming data from 52 schools into an assertive future vision.”

Realize | Custumer Loyalty Jouney: This strategic project involved mapping, structuring, and translating the emotional aspirations and practical needs of Lojas Renner’s customers into the journey of Realize (the group’s credit, financing, and investment arm). The central objective was to ensure coherence and a sense of a unified system throughout the entire relationship lifecycle, mitigating institutional friction and leveraging customer loyalty.